gusto! adds custom menu items and snacks at Atlanta locations

Atlanta fast-casual chain gusto! is rolling out Adders and Snacks on July 14 across all 13 metro Atlanta locations. The update lets guests customize bowls and wraps for the first time and adds four smaller-format options for between-meal occasions.

Why it matters: - The menu expansion gives gusto! customers more ways to personalize meals and more options for lighter eating occasions. - The launch broadens the brand’s use cases beyond standard lunch and dinner bowls and wraps. - The rollout starts July 14 at all 13 metro Atlanta locations.

What happened: - gusto! introduced two new menu categories: Adders and Snacks. - Adders let guests customize the brand’s signature bowls and wraps for the first time in gusto!’s 11-year history. - Snacks adds four new items aimed at post-workout, afternoon, and between-meal moments.

The details: - Adders include fresh avocado slices, grilled baby bellas, pickled onions, fresh jack cheese, feta with fresh dill, sesame scallions, smoked tomato salsa, mango mint relish, a fresh lime wedge and extra signature sauces. - Guests can add those ingredients to any bowl or wrap. - The Snacks lineup includes Protein Pack, Anytime Bowl, Hummus + Flatbread and Queso + Flatbread. - Protein Pack pairs a full portion of any protein with any signature sauce. - Anytime Bowl includes a choice of base, protein and sauce. - Hummus + Flatbread pairs creamy hummus with grilled flatbread. - Queso + Flatbread pairs warm queso with grilled flatbread. - Nate Hybl, founder and CEO of gusto!, said the company wants to give guests freedom to make signature flavors their own while offering more ways to enjoy gusto! throughout the day. - Ryan Stein, Senior Director of Marketing, said the menu changes are meant to create more value through flexibility and more opportunities to fuel up between meals. - gusto! says its food promise is: “Real ingredients. Huge flavors. No compromises.” - The brand’s bowls and wraps combine fresh fruits and vegetables, lean proteins and superfoods. - Guests build bowls and wraps by choosing a base, a protein and a gusto, the brand’s signature flavor combination. - gusto! says it can prepare meals in 30 seconds or less.

Between the lines: - The rollout reflects a broader fast-casual trend toward modular menus that can serve both full meals and snack occasions. - Adding customization to a core menu can help a brand deepen loyalty without abandoning its existing format. - The new snacks also position gusto! for customers who want the brand’s flavors without committing to a full bowl or wrap.

What's next: - gusto! is directing customers to more information and its social channels on Facebook, Instagram, LinkedIn and TikTok. - The company is also promoting its mobile app as another way to stay connected with the brand. - gusto! says it will continue investing in employee growth and upward mobility. - The brand currently operates in metro Atlanta and says its locations reach almost every neighborhood in the area.

The bottom line: - gusto! is turning its core bowl-and-wrap format into a more flexible menu built for customization, smaller appetites and more dayparts.